Erinch is the business and enterprise lead at the Doughnut Economics Action Lab. Recently, he was the chief executive of the World Fair Trade Organization, a global network and verifier of social enterprises that practice Fair Trade. Previously, he spent 7 years at Oxfam leading campaign initiatives and founded Oxfam’s Future of Business Initiative. He has also worked at Procter & Gamble as a market strategy manager, established a furniture business and worked for Australia’s aid programme. Erinch lectures and writes regularly on sustainable business. He holds degrees in finance and law and an honorary doctorate from Oxford Brookes University.